Fujifilm new product instax mini 8 in the series of instax instant cameras that offer credit card sized photo prints right after taking it. After being released in 1998, the instax mini has become popular with its easy controls, fun style and fantastic image quality. While carrying on the simple design and easy usability of the existing instax mini 7S, the new instax mini 8 is approximately 10% smaller than mini 7S in volume ratio. Framing for shooting has becoming easier with the introduction of a real image finder that captures a clear image even at the edges and with the improved visibility of the target mark that is positioned in the center of the finder. In addition to the High-key mode, an aperture of another 2/3 stop up, is newly added to the shooting function. Photos with a bright and soft look, preferred by female users, can easily be shot just by manually adjusting the dial to High-key” mode. The bright and soft look of instax photos is also a factor for its popularity among teenage girls and women in their early 20s, who are unfamiliar with analog printing.